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B2B SoftwareContent Generation at Scale

SaaS Platform: 10K+ Content Pieces, 280% Traffic Growth

10K+
Content Pieces
Blog posts, social, emails produced
+280%
Organic Traffic
Year-over-year traffic growth
-65%
Cost Reduction
Per-piece content cost reduction

The Challenge

A B2B SaaS platform knew content was key to organic growth, but their small team could only produce 4-5 blog posts per month. Competitors were publishing daily. They needed to dramatically scale content production without sacrificing quality or blowing their budget on writers.

Our Solution

We implemented an AI content generation system trained on their brand voice and industry expertise. The system produces SEO-optimized blog posts, social content, email campaigns, and product documentation at scale. Human editors review and refine AI outputs, maintaining quality while 10x-ing output volume.

Our Approach

1

Analyzed existing top-performing content to understand what resonates with their audience and search engines.

2

Trained AI models on their brand voice, product knowledge, and industry terminology for authentic content.

3

Built a content pipeline that generates drafts, optimizes for SEO, and queues for human review.

4

Implemented performance tracking to identify which topics and formats drive the most traffic and conversions.

5

Created repurposing workflows that turn blog posts into social content, emails, and product documentation.

Technologies Used

GPT-4 Fine-TuningSEO Optimization AIContent Management SystemPerformance AnalyticsBrand Voice TrainingMulti-Format Generation
We went from publishing monthly to publishing daily. The quality is indistinguishable from human-written content, and our organic traffic has exploded. We're now ranking for keywords we never could have targeted before.
DoM
Director of Marketing
SaaS Platform

Results Achieved

10K+
Content Pieces
Blog posts, social, emails produced
+280%
Organic Traffic
Year-over-year traffic growth
-65%
Cost Reduction
Per-piece content cost reduction

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